I am proud to be supporting World Wildlife Fund for this expedition. Their mission is:
...to stop the degradation of our planet's natural environment, and build a future in which people live in harmony with nature.
Despite their image and logo, WWF are NOT panda and iconic 'big animal' sentimentalists. I would not be supporting a narrow conservationist cause of this type (and have no desire to find Polar Bears in Norway). WWF DO have a clear One World | One Planet perspective and play a necessary role as advisors and influencers of national and international policy, that will have a very significant impact on the our planet in the coming decades and centuries. This is why I support them. The panda thing just helps with their fundraising. That's OK. And I like panda's too.
Much of WWFs more visible activism is involved with the preservation or restoration of natural spaces. I share the belief that this is important not only for biodiversity and conservation, but also for human beings. As many of us do, I also seek out natural spaces to maintain well-being. And in various work related roles I have witnessed first hand the therapeutic benefits that natural spaces bring to others. The abundance or otherwise of natural space will be a theme I return to on the expedition blog.
I hope you enjoy my journey. A donation to WWF would be a great way of demonstrating your support.
About WWF local offices
WWF fundraises locally in numerous countries, and each 'local office' chooses which campaigns to focus on. For example, in addition to their supporting campaigns in other parts of the world, WWF-Norway has a particular focus on the Arctic, WWF-Spain has a particular focus on the Mediterranean, and WWF-UK has a particular focus on UK seas and freshwater rivers.
This means there are small differences between how offices distribute a proportion of the money they receive. But all does good - and from a One Planet perspective all goes to the same place!
The donation page is set up with WWF-UK. This allows UK taxpayers to add gift aid - and provides an easy way to know how much has been donated (and perhaps add a message). If you would your donation to be made through WWF-UK please use the link below.
If you would prefer to donate through an alternative WWF local office, or to WWF Global, please head to WWF Global and select a country as appropriate. If you'd like your donation to be counted towards the total raised please let me know the details and I'll keep score!