I am proud to be supporting World Wildlife Fund for this expedition. Their mission is:
...to stop the degradation of our planet's natural environment, and build a future in which people live in harmony with nature.
Despite their image and logo, WWF are NOT panda and iconic 'big animal' sentimentalists. I would not be supporting a narrow conservationist cause of this type (and have no desire to find Polar Bears in Norway). WWF DO have a clear One World | One Planet perspective and play a necessary role as advisors and influencers of national and international policy, that will have a very significant impact on the our planet in the coming decades and centuries. This is why I support them. The panda thing just helps with their fundraising. That's OK. And I like panda's too.
Much of WWFs more visible activism is involved with the preservation or restoration of natural spaces. I share the belief that this is important not only for biodiversity and conservation, but also for human beings. As many of us do, I also seek out natural spaces to maintain well-being. And in various work related roles I have witnessed first hand the therapeutic benefits that natural spaces bring to others. The abundance or otherwise of natural space will be a theme I return to on the expedition blog.
I hope you enjoy my journey. A donation to WWF would be a great way of demonstrating your support.
If you would prefer to donate through an alternative WWF local office, or to WWF Global, please head to WWF Global and select a country as appropriate. If you'd like your donation to be counted towards the total raised please let me know the details and I'll keep score!